Case Study
Dominate the Construction Market with Real-time Insights
This innovative web application empowers construction companies to gain real-time insights into their market share, optimize site visits, and streamline data management. By automating data collection, analysis, and reporting, the application enables efficient decision-making and improved resource allocation.
Overview
This project involved developing a comprehensive web application to address the challenges of tracking market share for construction spare parts and supply. The application provides a centralized platform for managing data collection, analysis, and reporting, enabling real-time visibility and actionable insights.
Client
Maltech (Thailand)
Environment
The application was developed using Laravel 11 for the backend and frontend templating, with MariaDB as the database. It leverages JavaScript, jQuery, and Leaflet for interactive mapping and data visualization. The application is hosted on a secure Ubuntu 22.04 server with SSL encryption.
Objectives
- Improve the visibility of market share across all construction sites.
- Provide real-time insights into market share trends.
- Improve the efficiency of data collection, analysis, and reporting.
- Streamline site visit management, including scheduling, routing, and tracking.
Application
January 2025 – present
Our Approach & Contributions
We served as the project consultant, system architect, and lead developer, responsible for all aspects of the application’s design, development, and implementation. This included:
- Designing and developing the database schema.
- Implementing the backend logic for data processing, validation, and reporting.
- Creating the frontend user interface for data visualization and interaction.
- Integrating mapping and location services for route optimization and site tracking.
- Deploying and maintaining the application on a secure server.
The Results
From Data to Decisions: Optimizing Construction Supply Sales with Real-Time Insights
Real-time Market Intelligence Fuels Sales Growth:
Our web application empowers construction suppliers like Maltech to move beyond static spreadsheets and gain a dynamic understanding of their market share. Real-time dashboards highlight which construction sites are using their products and where opportunities exist to expand their reach. This data-driven approach enables proactive sales strategies, targeted marketing campaigns, and ultimately, increased sales.
Efficiency that Boosts the Bottom Line
Time is money, especially in the fast-paced construction industry. Our application streamlines the entire sales process, from identifying leads and planning site visits to managing customer relationships. Automated scheduling, route optimization, and efficient data management tools free up valuable time for sales teams to focus on what they do best: building relationships and closing deals.
Customer-Centric Solutions for a Competitive Edge: We believe in building solutions that put the customer first. Our application provides a centralized platform for managing all customer interactions, ensuring timely follow-up, personalized communication, and proactive issue resolution. This customer-centric approach fosters stronger relationships, builds loyalty, and gives construction suppliers a competitive edge in a crowded market.
Sustainable Growth Through Technology
As a company committed to sustainability, we design solutions that promote responsible resource management. Our application’s route optimization features minimize travel time and fuel consumption, reducing environmental impact and contributing to a more sustainable construction industry.
Empowering Informed Decisions, Delivering Tangible Results:
In line with our mission to provide user-friendly tools that enhance efficiency, our application empowers construction suppliers with the data and insights they need to make informed decisions. By automating data collection, analysis, and reporting, we eliminate the guesswork and provide a clear picture of market share, customer behavior, and sales performance. This data-driven approach enables proactive strategies, optimizes resource allocation, and ultimately drives tangible business results.
Built for Growth and Adaptability:
We understand that businesses evolve, and technology needs to keep pace. Our application is designed for scalability and adaptability, with the ability to integrate new features and functionalities as needed. This ensures that the solution can grow alongside Maltech’s business, providing ongoing support for their market share tracking and sales optimization goals.
These additional benefits further strengthen the value proposition of your application, highlighting its positive impact on sustainability and its adaptability to future needs. Remember to tailor the language and tone to match your company’s brand and target audience.
English 
Thai